SPECIALTY INSTANT COFFEE

Specialty Instant Coffee is designed to optimize coffee on-the-go, making it easy to always make “Another Perfect Cup.”

The product can be mixed with any liquid (for example, water, milk or milk alternatives) at any temperature – ranging from hot to cold, and even room temperature – thanks to an innovation in intelligent cold brew technology that allows coffee powder to dissolve quickly regardless of the addition or absence of heat.

Prioritizing convenience and quality, NOC Specialty Instant Coffee is a quick way for coffee lovers to enjoy the perfect cup of coffee anytime, without compromising on taste. NOC uses an original low-temperature cold extraction and roasting process that preserves the original flavour of the coffee bean, yielding beautifully balanced profiles of sweet and sour, round and delicate.

Specialty Instant Coffee is ideal for all situations, including hiking, camping, traveling, going to the gym, etc. and is available in 4 different varieties based on the intensity of the flavour.

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#0 DECAF

It is a single-origin medium roast coffee from Colombia. The best to match with whole milk to sip on notes of roasted walnut, dark chocolate, and milk tea.


TYPE OF ROAST
Medium Roast

REGION
Colombia

TYPE OF FLAVOUR
Nutty

TASTE
Roasted Walnut / Dark Chocolate / Milk Tea / Smooth

SERVING RECOMMENDATIONS
Whole Milk

PRICE
HKD 145

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#1 ASH PINK

It is a light roast Ethiopian coffee that is light-bodied, fruity, and comes with notes of honey and citrus. Serving as black coffee is the best way to have the perfect taste.


TYPE OF ROAST
Light Roast

REGION
Ethiopia

TYPE OF FLAVOUR
Fruity

TASTE 
Floral / Tea-like / Honey / Citrus

SERVING RECOMMENDATIONS
Black

PRICE
HKD 135

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#2 STEEL BLUE

The medium dark roast coffee comes along with chocolate, herbal, hazelnut and malt throughout. Pour the coffee powder into the milk and enjoy it instantly!


TYPE OF ROAST
Medium Roast

REGION
Brazil / Guatemala

TYPE OF FLAVOUR
Nutty

TASTE 
Chocolate / Herbal / Hazelnut / Malt

SERVING RECOMMENDATIONS
Whole Milk, Oat Milk

PRICE
HKD 135

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#3 COOL GRAY

It combines coffee beans from Colombia and Guatemala. As a dark roasted coffee, you can savor on a rich mouthfeel and nutty notes. Taste perfect as a black coffee or latte at any temperature.


TYPE OF ROAST
Dark Roast

REGION
Colombia / Guatemala

TYPE OF FLAVOUR
Nutty

TASTE 
Roasty / Buttery / Dark Chocolate / Caramel / Toffee

SERVING RECOMMENDATIONS
Black, Oat Milk

PRICE
HKD 135

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