Curating the Retail Experience with Another Perfect Cup

With NOC being an acronym for ‘Not Only Coffee’, we are a brand that not only encapsulates a collective love for coffee, but also curates a selection of products that can be effortlessly integrated into daily life. This simple, yet pervasive, idea is what drives the next phase of NOC – the new NOC Retail and Experience Store.

Innovating the Out-of-Cafe Coffee Experience

At NOC, we are always trying to improve customer experience, so as the growing popularity of coffee culture has formed a community who likes to enjoy their coffee at home, we wanted to improve the retail experience at our cafes by helping customers understand our products and their brewing methods. Knowing that there are different preferences on flavours and textures, we offer taste samples to ensure everyone goes home with their perfect coffee.

Realistically, we understand the difficulty of merging a dine-in experience with retail shopping. Customers visit for different purposes, making it difficult for on-site staff to consistently deliver the best experience for both. This is why we decided to launch a brick-and-mortar store and recruit an experienced and passionate retail team to provide a seamless shopping experience to customers. Despite operational challenges and monetary risks, we still believe we can do it – to bring a new business model to the coffee industry. For a pop-up or a retail concept store within a public space, most are simply covered with a black cloth or fenced after closing. However, we decided to design one that can be reusable, movable, and adjustable based on every unique space, a structure that can still be presented in a complete and sleek display even after operating hours.

Introducing the all-new Specialty Instant Coffee

This shop is not only about curating a new, unique experience, but we will also be releasing a new product: Specialty Instant Coffee. This is the perfect product that can offer an alternative coffee experience outside of cafes, but also cater to the needs of a diversified customer group with different habits and preferences . Through more advanced technology, this new instant coffee – unlike the monotonous taste of traditional instant coffee – delivers quality and flavour that measure up to specialty coffee grading. . It’s small and portable, and doesn’t require any additional equipment or apparatuses to brew. Everyone can easily make their own perfect cup of coffee now.

Moving forward…

As for our plans in the future, we will constantly improve and introduce new coffee products. Additionally, we will continuously prioritise sustainability by investing more resources into product recycling, and actively partnering with different organisations to engage both brands and customers with green programs. And of course, our cafe will continue to expand as always.