NOC’s minimalist aesthetic is inspired by our passion for simplicity. Everything we curate at NOC has this design principle in mind: from the sleek, clean interiors of our spaces, to the pure aromas of our roasted coffee beans.
We know how important design is to our ethos, so we were pretty chuffed NOC was recently named as the one of the “world’s best coffee shop for design lovers” by the world’s number one design destination, Wallpaper* magazine.
Here’s an excerpt from our feature:
Hong Kong-based design agency Studio Adjective has lent its head for urban storytelling to the new NOC Coffee Co. Located in the Western District, the industrial-feel store occupies a ground level space of a new residential development, and aims at impeccable craftsmanship with personality-filled interiors. The 1,500 sq ft steel and concrete store features airy floor-to-ceiling windows, and long, shared tables ideal for working lunches.
Most notable at NOC are the bespoke coffee-themed pictograms that snake across the floor. ‘These stylised white floor lines tie up the space,’ says Emily Ho and Wilson Lee of Studio Adjective. ‘Playful elements like this will become the interior focus, heightening the warehouse feel.’ Following the patterns, customers are encouraged to navigate between the bean roasting area, the art-installation-like coffee storage display, and the 7m bar, which acts a stage for the baristas.
Original article written by: Elly Parsons for Wallpaper Magazine
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