Coffee, Design

Beautiful Coffee Shop: NOC Whampoa

20 DEC 2019

A beautiful coffee shop facing the waterfront of Victoria Harbour, NOC Whampoa is our first location in Kowloon. Nestled within Whampoa Garden and just minutes away from the Hung Hom Ferry Pier, our new space will be bringing a sophisticated yet minimal coffee experience to the neighbourhood that was once one of the largest ship docks in Asia.

Our founder Benny, and our team, conceived a space for customers to enjoy coffee and the beautiful view without distractions – an urban sanctuary away from the stresses of city life.

At 3,500 square feet, this will be the largest NOC location to-date. Space is such a rare commodity in Hong Kong and, as with all our stores, we aim to bring greater harmony between empty space and the carefully selected furnishings. The store features an elevated island coffee bar, bringing customers closer to their coffee by offering a 360-degree view of how the coffee is brewed.

Along with continuing with our neutral minimalist palette of white, grey and light wood, we have added more plants around our space as a pop of colour. At the storefront, we have installed frameless glass walls bring in more natural light and allow for ample views of the harbour outside.

On the wall across from our coffee bar, we feature a painting from Kemal Seyhan, a Turkish-Austrian contemporary artist based in Istanbul. The Classic Blue colour pops from the grey concrete wall, offering a calming influence and inspiration for our customers, while the straight lines compliment the uncluttered surroundings. Kemal’s work will be the first in a series that rotates every few months to feature both international and local artists.

We have a dedicated area of our new store called The Lab. This is the space in which we will be sharing our coffee skills and knowledge with staff members when they first join NOC, testing new recipes and soon, offering coffee-related classes to the public.

Our baristas will be brewing our signature No.34 and No.18 house roasted blends on two La Marzocco KB90, the newest model from the Italian espresso machine master, along with a seasonal selection of single origins as pour-overs. From the kitchen, we are offering up a series of nutritious and wholesome brunch items, including Gnocchi with homemade Meatballs and Apple Toast from our Fall menu, and of course, all of your usual NOC favourites like All Day Breakfast and our much-loved Avo Toast. We will also launch our ready-to-drink canned cold brew, created with our house-roasted No.18 beans.

Opening Hours:
Monday to Sunday: 8am – 8pm